We have been hard at work redeveloping our visual identity and are excited to share the rebrand!

In January 2024, QP’s visual identity underwent a re-design developed by Jamie McMillan, a multimedia creative based in Toronto. Building off previous collaborations with QP, Jamie says his goal with the update was to, “take the best of QP’s creative and refresh the identity with a bold design that is recognizable and can grow along with the company”.  

This intention fuelled the creative direction and design of the company’s new website, which stands out for its engaging visual approach. To kickoff the endeavour, the team successfully captured new footage of isolated resistance arteries in real-time 4K video, demonstrating the power of the myogenic response in a rarely seen light.

With the rollout of its public-facing communications, QP aims to increase the resolution of microvascular research, and its relevance to improving treatment strategies for cardiovascular disease.

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